Social Controversy
This type of criticism uses author Christine Harold’s view on parody, irony and humor as a means to make statements against the mainstream. The "prankster" uses these devices to "playfully and provocatively fold existing cultural forms in on themselves..." (Harold, p.91) Media pranksters undermine the proprietary authority of rhetoric by hijacking its sanctioned venues (Harold 207). Artifacts do not rely on aha moments when an audience an audience becomes conscious of some new insight. (Harold, 207) Some argue that attaching a specific argument to a prank, may undermine what is unique about pranking’s signifying rhetoric in the first place .
Culture Jamming- undermining the marketing rhetoric of corporations, specifically through such practices as media hoaxing, corporate sabotage, billboard “liberation” and trademark infringement (Harold, 190). Sabotage- act of destroying or damaging something deliberately so that it does not work
Parody- an artifact that imitates the style of someone or something else in an amusing way.
Irony- a situation that is strange or funny because things happen in a way that seems opposite of what you expected.
Social code- codes that are as available to the capitalist as they are to the marketer (Harold,191)
Perhaps strategies of pranking and branding (its commercial counterpart) may have something to teach communication scholars. As we move into an economy driven as much by information and marketing as the production of tangible goods, it becomes more crucial that communication scholars attend to the battles being waged over commercialization (Harold 208)
Purpose of the Prankster:
Perhaps strategies of pranking and branding (its commercial counterpart) may have something to teach communication scholars. As we move into an economy driven as much by information and marketing as the production of tangible goods, it becomes more crucial that communication scholars attend to the battles being waged over commercialization (Harold 208)
Hoaxes challenge rhetoric’s relationship to truth, because they produce rhetorical effects that have little to do with facts or evidence. (Harold 207)
Culture Jamming- undermining the marketing rhetoric of corporations, specifically through such practices as media hoaxing, corporate sabotage, billboard “liberation” and trademark infringement (Harold, 190). Sabotage- act of destroying or damaging something deliberately so that it does not work
Parody- an artifact that imitates the style of someone or something else in an amusing way.
Irony- a situation that is strange or funny because things happen in a way that seems opposite of what you expected.
Social code- codes that are as available to the capitalist as they are to the marketer (Harold,191)
Perhaps strategies of pranking and branding (its commercial counterpart) may have something to teach communication scholars. As we move into an economy driven as much by information and marketing as the production of tangible goods, it becomes more crucial that communication scholars attend to the battles being waged over commercialization (Harold 208)
Purpose of the Prankster:
- Redirects the personality of the ads
- Tries to artfully change perceptions of companies
- Exposes truths
- Seeks to impact the power structure
- uses pranking as an instrument of social control
- Prankster uses the same tools available to the advertiser in order to illustrate their message.
Perhaps strategies of pranking and branding (its commercial counterpart) may have something to teach communication scholars. As we move into an economy driven as much by information and marketing as the production of tangible goods, it becomes more crucial that communication scholars attend to the battles being waged over commercialization (Harold 208)
Hoaxes challenge rhetoric’s relationship to truth, because they produce rhetorical effects that have little to do with facts or evidence. (Harold 207)
Terms
Culture Jamming: undermining the marketing rhetoric of corporations, specifically through such practices as media hoaxing, corporate sabotage, billboard “liberation” and trademark infringement (Harold, 190). Sabotage- act of destroying or damaging something deliberately so that it does not work
Parody: an artifact that imitates the style of someone or something else in an amusing way.
Irony: a situation that is strange or funny because things happen in a way that seems opposite of what you expected.
Social code: codes that are as available to the capitalist as they are to the marketer (Harold,191)
Parody: an artifact that imitates the style of someone or something else in an amusing way.
Irony: a situation that is strange or funny because things happen in a way that seems opposite of what you expected.
Social code: codes that are as available to the capitalist as they are to the marketer (Harold,191)
PROS. |
CONS. |
Examples.
Cultural Jamming:
Study Tools.
How might Social Controversy sound?
Party in the CIA: Weird Al Yankovic
How might Social Controversy look?
Party in the CIA: Weird Al Yankovic
How might Social Controversy look?
Sources
Image:
Starbucks image by Amanda Kristina http://perezam.blogspot.com/2010/03/culture-jam-mville-constructive.html
Image:
Starbucks image by Amanda Kristina http://perezam.blogspot.com/2010/03/culture-jam-mville-constructive.html